![]() ![]() When viewers come across an interesting interactive video, they are more likely to share it with their friends, colleagues, or followers – increasing its reach. Interactive videos tend to have a higher chance of being shared on social media platforms due to their engaging nature. This example below is part of a wider campaign by Orange. You could also create a shoppable video in this way – with links to products or services. This interactive approach enhances the viewer’s purchasing journey, leading to improved conversion rates and sales. By integrating interactive elements like product demonstrations, clickable links, or interactive hotspots, viewers can explore and learn more about products or services. Interactive video marketing can be used as a tool to drive conversions and sales. Viewers can answer questions or complete challenges while watching the video, providing an interactive learning experience or testing their understanding of the topic. By actively participating in the learning process, viewers are more likely to retain information and have a deeper comprehension of the content.Īs well as embedded information within the tags, your videos might incorporate quizzes, assessments, or knowledge checks within the content. Interactivity in videos can be a powerful tool for education and training purposes because it facilitates what is known as “active learning”. Benefits of interactive video for education, training and learning Interactive videos keep viewers involved and interested, leading to increased engagement and longer viewing times. Whether you are creating educational video tutorials, or creating videos as part of your marketing strategy, interactive video provides an immersive and engaging experience for your audience. The example from ThingLink below shows how this works! What are the benefits of making interactive videos? These can be areas or objects that viewers can click on to reveal additional information, or open a link. Interactive videos generally include hotspots or clickable elements. For this reason they are ideal equally for learning/educational, and marketing/ecommerce purposes – both of which require the end user to be highly engaged with what they are viewing. Interactive videos are multimedia experiences that allow viewers to actively engage with the video content. Let’s get started! What are interactive videos? tips and advice on interactive video creation.examples of interactive marketing and educational videos.interactive video software that you can use to create them.The most common interactive features for both uses.Toggles the display of paths between nodes on the node map.In this blog we look at how you can use interactive videos – either as a training or educational tool for your learners, or for marketing or ecommerce purposes. ![]() Toggles the display of the names above the nodes on the node map. You can also select the node and press the delete key to achieve the same result. Delete: Select a node and choose “delete” to remove the node and any associated media from the node map.Double-clicking on a node will provide the same functionality. Edit: Select a node and choose “edit” to bring up the node editor.Marquee: Click and drag over an area on the node map to select multiple nodes and branches.Pointer: Use this to select single nodes or branches on the node map.Similar to video editing software, the node map has both pointer and marquee tools. Empty Node ToolĮmpty nodes can be dragged onto the node map and act as placeholders as you build out your project structure. You can zoom in and out using the slider in the upper left, and you can move to different areas of the project by clicking and dragging the node map itself. All projects begin with an empty start node that is ready to accept media.Īs your project grows, the node map can be positioned to show different parts of the branching structure. The composer is where you build out the structure of your interactive project. The Kaltura Interactive Video Composer is made up of the editing canvas and toolbar to help build out your project efficiently. The Composer is also referred to as the node map. ![]() Each node acts as a container for a video. Kaltura Interactive Videos are composed of nodes. ![]() Using the Kaltura Interactive Video Composer Expand/Collapse All The Kaltura Interactive Video Composer ![]()
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